Sunday, September 10, 2006
Kiwiberri - The Pinkberry Rip-Off
My friend Heather and I checked out the blatent Pinkberry rip-off, Kiwiberri, this afternoon, on 3rd Street, just east of La Cienega. Ever since trying Pinkberry for the first time, I have found myself craving their simple, yogurt-tasting frozen yogurt, but the traffic-filled drive kept me away. The location is a little more convenient for me than Pinkberry, so I thought if their yogurt is good, I could go there instead of dealing with the lack of parking at Pinkberry, and standing in line outside in the blazing sun. Well, Kiwiberri is OK, but no replacement. The first thing I noticed about yogurt was the color and texture. It was more icy than Pinkberry, as if it had more water. It also melted faster. There was also a slight translucency, whereas Pinkberry is opaque - much like non-fat milk compared to whole milk.
It did taste pretty good, though. It had the tang of yogurt, and was just slightly sweet. I think it may even be less sweet than Pinkberry. They offer just about the same menu: 2 kinds of frozen yogurt - plain and green tea, fruit and cereal toppings (even mochi, which Pinkberry does not offer) smoothies, and crepes with Nutella (no crepes at Pinkberry - they don't need them!). The decor is very similar to Pinkberry as well: candy colored walls, even a sign extolling the health benefits of yogurt.
Heather enjoyed her yogurt (even though there was too much Mochi for this Haole) and said if there was one close to her apartment she would happily return.
Not quite satisfied after finishing my Kiwiberri yogurt, I drove us up to Pinkberry, where we waited outside in line as a security guard slowly let people in as customers left the store. One small green tea yogurt with Cap'n Crunch later, I finally satisfied my craving.